Risk Me, Risk Me not?
If you are like me, you get dozens of newsletters in your email inbox daily and sometimes hourly. I delete most of them, but hardly ever unsubscribe because I know one of these days I am going to need the services of those I have chosen to subscribe to in the first place. One in particular caught my eye recently. It was from the owner of a yoga studio that opened about a year ago in Santa Monica, California. I am interested in following the movement and decisions of this particular owner because her business model seems unusual. She opened her studio and classes are by donation only. That’s right-you pay whatever you feel is appropriate and you can wait until the class is over to decide what you want to pay. And, they video stream live classes, on occasion, so that people all over the world can join. I am watching this business model to see how it’s working. It’s actually booming!